Club 404: A Denver staple

Club 404: A Denver staple
Restaurant/bar celebrates life, drinks, business
Emma Marshall
Tuesday, March 10, 2009
A FAMILY AFFAIR — Club 404 owner always insists on being photographed by a picture of his big family, which has hanging behind his bar. Denver Daily News photo by Emma Marshall.

Driving along what seems to be the forgotten part of Broadway Avenue, a martini glass sign screams welcome to Club 404 on the southeast corner at 4th Avenue and Broadway.
The fine dining by day and packed house of Jagermeister lovers at night has enabled 58 years of incredible family service under the operation of 77-year-old owner Jerry Feld since day one.
Some say he’s the one that keeps people coming back. Feld, a modest man, thinks it’s the nice customers and good prices that lure in the crowd.
Celebrations galore
Feld will celebrate his 78th birthday on St. Patrick’s Day, as well as the 58th anniversary of Club 404. It’s the place to be for people who truly love a party on St. Patrick’s Day. The annual celebration packs the house and flows onto the street, complete with free gifts and unbeatable drink and food specials.
“I have been very fortunate to be in business for 58 years,” Feld said. “In life, you’ve got to give a little to get a little. You know, what goes around comes around.”
He explained how he used to have $5 T-bone steaks but his wife won’t let him go that cheap anymore. They compromised on buy one, get one free steak specials.
The lighter crowd during the day can enjoy home-cooked corned beef and cabbage for $4.04, which is the March special, or a variety of two-for-one melt-in-your-mouth steaks. Feld dares anyone to try and find corned beef and cabbage at that price.
Club 404 is also serving Irish stew during the month of March. Drink specials range from $2 beers to $2.50 “you call it” drink specials on Tuesday nights. There’s always a special — just give a quick glance to the blackboard behind the bar or the whiteboard by the kitchen to find your fancy.
Tasty treats
Come early enough for breakfast and enjoy complimentary breakfast pastries and muffins in a basket to go with coffee in a glass beer mug. Follow the pleasant start with a New York strip steak and eggs and finish with a Haagen Daaz ice cream bar to complete the morning.
Even though you might not want lunch, you’ll feel inclined to stay at your table through the hour in complete comfort and satisfaction.
Whether you want to sit and watch the happenings at the bar or be greeted and served with a warm smile from Harriet Feld, Jerry will be around the restaurant waiting to tell someone about his grandchildren. You can’t miss the devoted business owner as he shouts across the restaurant to his wife, or comes up to the table to pull up a chair and get to know you.
Five minutes with Feld and it’s easy to understand how he’s been in business for 58 years. Before getting the original intent of the conversation on the table, Jerry will gladly brag about his four kids and six grandchildren, and finish up by talking about his love for his wife.
If you want to take a picture, he won’t stand in front of the bar sign. He’ll stand next to the family photo that hangs behind the bar to the left of the lively fish tank.
Although he doesn’t work 16 hours a day like he did for the first 40 years in business, he still opens the doors to Club 404 every day. Enjoy breakfast, lunch, dinner and a great time seven days a week at Club 404 and shake hands with the man who has been in business for almost 60 years.
Club 404
ADDRESS: 404 Broadway
PHONE: 303-778-9605